What personal support is
It is individual accompaniment: a named personal manager who takes you through onboarding, activation and first deposit, then stays assigned to your account. When you write or call, you are not starting from scratch with whoever picks up; there is context, a history and a person who already knows your configuration.
The manager is supported by the wider Client Support & Compliance team, so holiday cover and specialist questions are handled without you losing continuity. Think of it as a relationship, with a department behind it.